ROI Case File No. 040 | Leather and Sites, Double Renewal

Chapter One: The Incoming Request

London morning fog wetting windows at Baker Street 221B. In the detective office where fireplace flames danced, a request letter arrived from CorpoMidFur Corporation's PR representative—a crocodile product specialty store founded in 2009.

"Our company has built a solid position as a luxury leather goods veteran," the request stated. "However, we severely lack digital experiences matching our brand power. We want to simultaneously renew our corporate and e-commerce sites, constructing truly beloved online experiences."

Watson frowned. Leather product gravitas and digital lightness—another mystery bridging these two worlds was about to begin.

Chapter Two: Three Detectives' Perspectives

🟦 Gemini | Compass of Reason

"Let's break this down with KPT Analysis, shall we?" Gemini murmured while opening his notebook. "Corporate and e-commerce—simultaneously progressing two sites with fundamentally different target audiences. This structural problem tests UI consistency and persona design precision. First, we must analyze current situations."

His analytical eye was already moving. "We need 5W1H dissection of request backgrounds. Why now, why simultaneously? True challenges hide there."

🟧 Claude | Narrative Alchemist

"This one sentence, couldn't we convey it with more 'feeling'?" Claude contemplated with the request letter. "'Gravitas' creates design confusion. Leather texture, crocodile quality, craftsman warmth... how to convey these beyond screens is the real battleground."

Her eyes already held brand story fragments. "Digital experience isn't mere information transmission—it's emotional resonance."

⬜️ ChatGPT | Catalyst of Concepts

"That story sounds worth expanding, doesn't it?" ChatGPT leaned forward. "Let's hypothesize: Brand worldview fragmentation progressed through separate development. Corporate represents 'trust,' e-commerce represents 'purchasing'—created for different purposes, resulting in lost consistent brand experiences. This restoration is the essential challenge."

Chapter Three: Solution and Structure Dissection

Three detectives began current state analysis of CorpoMidFur Corporation. Founded 15 years ago, the company built solid positions in luxury leather markets but revealed accumulated digital domain challenges.

Current State Dissection

Claude first identified brand narrative fragmentation: "Corporate sites emphasize 'tradition,' 'craftsmanship,' 'trust.' Meanwhile, e-commerce sites highlight 'latest products,' 'sale information,' 'convenience.' Like two separate companies."

Gemini organized structural problems: "SWOT Analysis shows strengths (high quality, brand power) underutilized. Opportunities (digital market expansion) are hindered by weaknesses (lack of unity) and threats (competitive digital strengthening)."

ChatGPT discovered customer journey disconnections: "Tracing customer paths reveals people interested in corporate sites being thrown into completely different worlds when moving to e-commerce. This diminishes purchase motivation."

Specific Solution Verification

UI/UX Design Issues - Mobile optimization inadequacy: Inappropriate smartphone product image displays - Navigation non-unification: Completely different operational feels between corporate and e-commerce - Product detail page information shortage: Leather quality and manufacturing processes don't convey

Content Strategy Problems - Brand story dilution: Founding thoughts and craftsman techniques buried - Mechanical product descriptions: Spec-focused with missing emotional value - Insufficient customer touchpoint creation: Unclear after-service and repair guidance

Chapter Four: Framework-Based Systematic Organization

Gemini organized everything with frameworks.

PEST Analysis External Environment

• Political Factors: Import regulation trends, consumption tax rate change impacts
• Economic Factors: Luxury market polarization, disposable income changes
• Social Factors: Rising sustainability consciousness, increasing e-commerce usage
• Technological Factors: AR/VR technology proliferation, AI customer service system evolution

5Forces Analysis Competitive Environment

1. Industry Competition: Intensified price/quality competition with overseas brands
2. New Entry Threats: D2C brand emergence
3. Substitute Threats: Synthetic leather technology improvements
4. Buyer Bargaining Power: Information-armed consumer increases
5. Supplier Bargaining Power: Raw material procurement stability

Problem Structure Core

"Organizing with 4P analysis," Gemini continued, "Product and Place (sales locations) are solid, but Promotion and Price strategy appeals don't function digitally. Particularly, brand message consistency in Promotion is the most critical issue."

Chapter Five: Conclusion and Cross-Reinforced Hypotheses

Claude | Storytelling Integration

"Reading company true intentions," Claude began quietly, "CorpoMidFur Corporation seeks not mere site renewal but infusing 15 years of brand soul into digital space."

"Crocodile leather material becomes more beautiful over time. Similarly, brand stories take deeper root in customer hearts the more deeply they're told. We need consistent experience design: weaving stories on corporate sites and experiencing story continuations on e-commerce sites."

ChatGPT | Insights and Articulation Points

"What emerges from analysis results," ChatGPT supplemented, "is the fundamental challenge of enhancing affinity between 'luxury leather products' material characteristics and 'digital experience.'"

"Specifically: - Convey product background stories through expressions appealing to five senses - Construct consistent customer experiences from pre-purchase to post-purchase - Create mechanisms reproducing offline customer service quality online These become success keys."

Gemini | Decisive Hypothesis Logical Reinforcement

"The final hypothesis is this," Gemini concluded. "Mobile optimization inadequacy directly impacts sales. With smartphone purchase behavior mainstreaming, current UI/UX continues expanding opportunity losses."

"Considering PDCA cycles: Plan (unified brand experience design) → Do (simultaneous corporate/e-commerce renewal) → Check (conversion rate, dwell time measurement) → Action (continuous improvement) flows are necessary."

"From ROI (Return on Investment) perspectives, simultaneous improvement of two sites rather than separate renovations leads to long-term brand value enhancement with unified consistency. This is the core of strategic judgment."

Epilogue: Resonance and Anticipation for the Next Case

As fireplace flames burned quietly, Watson reflected on this case.

CorpoMidFur Corporation's request appeared superficially as website renewal technical challenges. However, what three detectives revealed was deeper management challenges of brand identity integration.

Expressing physical luxury leather products attractively in digital space—this challenge transcends mere web production, reaching universal themes of how companies convey essential value to customers.

Gemini's logical analysis, Claude's intuitive insights, ChatGPT's hypothesis development. When three perspectives intersect, true challenges invisible even to clients emerge. This is ROI Detective Agency's true essence.

The next case will surely hide different truths beneath appearances. For us detectives, mystery-solving journeys continue eternally.

"True detectives see not what is visible, but what is invisible."

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