ROI Case File No. 053 | The Dual-Structure Maze

Chapter One: A Request from Conflicting Worlds

"We're trying to live in two completely different worlds simultaneously."

The visitor to our Baker Street office wore an expression of clear bewilderment. TransLogistics Logistics Director read his business card, with "Industrial Rubber Products - Specialized Logistics Management" below.

"For years, we've specialized in logistics for specialized products including hazardous materials. A heavy, cautious, safety-first world."

He paused before continuing.

"But now we're committed to a full-scale expansion into online marketplaces..."

At that moment, deeper confusion crossed his face. The heavy world of real hazardous material warehouses versus the agile responsiveness of e-commerce marketplaces—how could they bridge two completely different fields?

"Within this dual structure, we're becoming lost," his voice carried the candor of a veteran manager.

Chapter Two: Two Worlds Speaking Different Languages

"A fascinating contrast, Watson," Holmes observed, spreading hazardous material handling manuals on one side of the fireplace and e-commerce listing guides on the other.

"Warehouses represent reality itself, while e-commerce crystallizes expectations—they operate on fundamentally different logic."

The reality was complex. Their products centered on heavy items, long materials, and handle-with-care products: rubber hoses, industrial materials, various components. Meanwhile, marketplace customers were primarily individual entrepreneurs and small businesses seeking immediate delivery, convenience, and free shipping—completely different values.

"In hazardous material warehouses, 'safety' takes priority. But in e-commerce, 'speed' is the lifeline," Holmes muttered while flipping through materials. "This fundamental clash of values is exhausting the workforce."

I nodded. Indeed, the caution cultivated in the heavy B2B world and the pace demanded by the agile B2C world were like oil and water.

Chapter Three: The Dual Strategy Solution

"E-commerce is a 'battlefield of presentation.' But true victory is determined by the 'power to deliver' behind the scenes."

Holmes stood and drew two circles on the whiteboard.

"The solution lies in simultaneous separation and integration," his voice carried conviction. "I propose inventory allocation based on product characteristics and dual-layer sales strategy design."

His vision was clear: - Hazardous/Specialized Items: Continue strict management at proprietary specialized warehouses - General/Small-lot Products: Transfer to FBA or external warehouses for e-commerce-optimized operations - On Marketplace Platforms: Realistic product descriptions, lead time displays, clear handling restrictions

"Tell customers no lies, place no impossible demands on operations, yet maintain competitiveness—this is true omnichannel strategy."

Chapter Four: Dual-Structure Evidence Analysis (KPT Deduction Method)

I organized the structure of this complex case in my investigation notebook.

✅ KPT Dual-Layer Analysis Framework:

"I see," Holmes nodded with satisfaction. "The problem is dual, but the solution can also be designed with dual structure."

Chapter Five: The Detective's Integration Theory

"When the selling venue changes, the presentation must change. But without 'delivery power,' even the most sophisticated presentation becomes a castle built on sand."

Holmes gazed at the marketplace product page displayed on the monitor, showing incomplete product descriptions and inventory counts.

"The core of this case wasn't technical but philosophical. Namely, the proposition: 'How can one company maintain multiple identities?'"

He turned around.

"Providing value in the agile B2C world without abandoning the reliability cultivated in the heavy B2B world. This isn't contradiction—it's evolution."

I was deeply convinced. The fusion of physical and digital wasn't merely technology adoption, but an expansion of corporate identity.

Chapter Six: Bridging Two Worlds

As evening light streamed into the office, I reflected on the client's final words.

"Visible inventory" and "clickable products"—

Between these two concepts lay countless adjustment costs. Yet these weren't insurmountable walls, but challenges to be solved creatively.

E-commerce transformation isn't revolution that ignores operations. It's innovation in the 'power to communicate' operations correctly.

Heavy-duty warehouses handling hazardous materials and e-commerce sites clicked in an instant. These seemingly contradictory worlds are actually connected by the same value—the mission to "solve customer problems."

Industrial rubber, a seemingly mundane material, seeks to create new value through digital power. And this challenge may become one answer to the contemporary issues facing many manufacturers.

The dual-structure maze may actually have been an entrance to abundance.

"True integration isn't about erasing differences, but about leveraging them"—From the Detective's Journal