📅 2025-09-22 11:00
🕒 Reading time: 10 min
🏷️ DESC
The day after the EuroStyle Fashion customer experience integration case was resolved, an urgent request arrived from North America. This would become the final case of Volume XV, themed "Reproducibility," spanning cases 201-210.
"Detective, we should be hugely successful, yet our internal operations are in complete chaos. Please help us."
James Wilson, COO of TechFlow Hardware, rushed into 221B Baker Street with an exhausted expression. In his hands were sales reports from the past six months and error reports from inventory management systems.
"We're a smart home device manufacturing and sales company. Our flagship product 'FlowSensor' became a huge hit, with demand far exceeding supply."
TechFlow Hardware's Brilliant Performance: - FlowSensor sales: 1.8 million units in 6 months (3x initial projection) - Revenue: +340% year-over-year - Profit margin: 25% (2x industry average) - Stock price: 4.2x increase over past year
Numbers alone showed a typical success story. However, James's expression was dark.
"The problem is this success has brought serious chaos internally. Inventory management has completely collapsed, and internal communication isn't functioning."
Serious Internal Problems: - Stock-outs: Occurring 3-4 times weekly (opportunity loss ~800 million yen weekly) - Excess inventory: Parts inventory ballooned to 280% of appropriate levels - Interdepartmental conflicts: Intense conflicts between sales, manufacturing, and logistics - Decision delays: Emergency meetings held daily but no conclusions reached
"Success is trying to destroy us. At this rate, the company will collapse."
"Mr. James, please tell us about the specific inventory situation in detail."
Holmes asked quietly.
James answered while taking out thick files.
"The problem lies in 'chaos' that numbers alone can't express. Arguments between departments occur almost daily."
Typical Day's Chaos:
9 AM: Emergency Request from Sales Sales Manager: "Major client ordered additional 20,000 units. If we can't ship this week, contract might be canceled."
10 AM: Manufacturing Pushback Manufacturing Manager: "Don't accept unreasonable orders arbitrarily. Parts inventory is insufficient. Sales doesn't understand reality."
11 AM: Logistics Confusion Report Logistics Manager: "Warehouse is at capacity. Instructions on priority shipments keep changing."
12 PM: Emergency Management Meeting CEO: "Each department's claims are scattered—can't make decisions. Organize concrete data and report again."
3 PM: Same Problem, Another Meeting Conclusion: "Need further consideration"
5 PM: Day ends with nothing resolved
"This situation continues daily. The problem isn't inventory numbers, but our 'communication.'"
I realized the fundamental organizational communication problem.
"Each department seems to discuss the same problem but from completely different perspectives."
James nodded deeply.
"Exactly. Sales talks about 'sales opportunities,' manufacturing about 'production capacity,' logistics about 'warehouse capacity,' management about 'financial impact'... Everyone's saying correct things, but conversations don't mesh at all."
"DESC organizes 'facts-emotions-interpretation-conclusion.' Disordered dialogue amplifies confusion."
"When stories lose their thread, characters wander aimlessly. Organizations are the same."
"Let's reconstruct communication with DESC and resolve inventory management chaos."
The three members began analysis. Gemini deployed the "DESC Method" framework on the whiteboard.
DESC Method's 4 Elements: - D (Describe): Fact description - E (Express): Emotion expression - S (Specify): Specific requests - C (Consequences): Result presentation
"Mr. James, let's analyze actual interdepartmental meeting statements using DESC method."
DESC Analysis of Typical Interdepartmental Arguments:
Sales Manager's Statement: - Actual statement: "Manufacturing lacks motivation. Do they intend to lose major clients!" - DESC Analysis: - D (Facts): Major client ordered additional 20,000 units - E (Emotions): Anxiety about delivery delays, fear of losing customers - S (Requests): Unclear (only emotional criticism) - C (Consequences): Unclear (threatening expressions)
Manufacturing Manager's Statement: - Actual statement: "Sales doesn't know reality. Parts procurement takes minimum 2 weeks." - DESC Analysis: - D (Facts): Parts inventory shortage, 2-week procurement period - E (Emotions): Anger at unreasonable demands, frustration at being undervalued - S (Requests): Unclear (only status explanation) - C (Consequences): Unclear (mere rebuttal)
Logistics Manager's Statement: - Actual statement: "Warehouse at dangerous capacity. Can't take responsibility." - DESC Analysis: - D (Facts): Warehouse capacity limits - E (Emotions): Safety concerns, anxiety about responsibility avoidance - S (Requests): Unclear (sounds like responsibility deflection) - C (Consequences): Unclear (passive stance)
Claude made a sharp observation.
"This is typical 'lack of DESC' organizational chaos. Nobody organizes facts or presents specific solutions."
Root Problems Revealed by DESC Analysis:
1. Fact (D) Confusion - Each department arguing based on different data - Lack of common fact recognition - Department-specific data interpretation
2. Emotion (E) Neglect - Emotional statements hinder rational discussion - Anxieties and frustrations not properly expressed - Emotions confused with facts
3. Request (S) Ambiguity - No specific solution presentation - Unclear responsibility assignments - Lack of actionable instructions
4. Consequence (C) Non-presentation - Unclear impact of inaction - Weak decision-making basis - No prioritization criteria
Detailed organizational investigation revealed specific losses from communication dysfunction.
Quantitative Losses from Communication Dysfunction:
Meeting Inefficiency: - Inventory-related meetings: Weekly 20 hours (80 total participants) - Meetings reaching conclusions: 15% - Average repetition of same topics: 3.2 times - Meeting costs: ~200 million yen annually (labor cost equivalent)
Inventory Management Chaos Losses: - Opportunity loss: 800 million yen weekly (from stock-outs) - Excess inventory costs: 300 million yen monthly (storage, interest, obsolescence) - Emergency procurement costs: +40% vs. normal (lack of planning) - Warehouse efficiency decline: 30% productivity drop
Organizational Stress Impact: - Employee turnover: Annual 15% → 28% (interdepartmental conflict effect) - Overtime hours: Monthly average 45 hours → 78 hours - Employee satisfaction: 4.1/5 → 2.7/5 (significant deterioration) - New product development delays: +3 months vs. plan
Competitor Comparison:
Efficient Competitor A: - Achieved similar-scale growth without organizational chaos - Interdepartmental meetings: Weekly 5 hours (25% of TechFlow's) - Inventory turnover: 1.8x TechFlow's - Employee satisfaction: Maintained 4.5/5
Company A's Communication Features: - Standardized DESC format reporting - Clear separation of facts and emotions - Mandatory specific action plans - Clear result responsibility
James was stunned.
"We only saw the 'surface' of success. Internally, the organization had completely malfunctioned."
Holmes compiled the comprehensive analysis.
"Mr. James, the essence of DESC method is 'structuring constructive dialogue.' It can transform emotional arguments into rational problem-solving."
Organizational Revival Plan Using DESC Method:
Phase 1: Communication Structure Reconstruction (2 months)
1. DESC Format Standardization - Mandate DESC format for all important meetings - D: Shared objective fact database - E: Training on appropriate emotion expression - S: Present specific, actionable requests - C: Quantitatively show consequences of action/inaction
2. Interdepartmental Communication Training - DESC method training for all managers (20 hours) - Practice through role-playing - Master facilitation techniques
Phase 2: Decision Process Systematization (1 month)
1. Fact Sharing System Construction - Real-time inventory visualization system - Cross-departmental data dashboard - Unified current status recognition through common KPIs
2. Structured Decision Flow - Problem presentation in DESC format - Interdepartmental fact confirmation - Emotional factor clarification - Specific solution consideration - Result responsibility clarification
Phase 3: Continuous Improvement System (Ongoing)
1. Regular DESC Quality Checks - Evaluate meeting minutes for DESC compliance - Track and measure decision effectiveness - Regular communication satisfaction surveys
Emergency Response (2-week plan):
Week 1: Immediate Inventory Crisis Response - All department heads report current status in DESC format - Fact-based prioritization - Clear short-term role assignments
Week 2: Medium-term Plan Development - Interdepartmental consultation using DESC method - Specific 3-month action plan - Clear responsibility and authority
"What's important is not denying emotions, but expressing them appropriately and converting them into constructive solutions."
Eight months later, the final report arrived from TechFlow Hardware.
Organizational Transformation Results from DESC Method Implementation:
Dramatic Communication Efficiency Improvement: - Meeting time: Weekly 20 hours → Weekly 6 hours (70% reduction) - Meetings reaching conclusions: 15% → 92% (6x improvement) - Same topic repetition: 3.2 times → 1.1 times (significant reduction) - Interdepartmental satisfaction: 2.3/5 → 4.6/5 (doubled)
Inventory Management Normalization: - Stock-out rate: Weekly 3-4 times → Monthly <1 time (90% reduction) - Excess inventory: 280% → 110% of appropriate levels (normalized) - Inventory turnover: +85% improvement - Opportunity loss: Weekly 800 million yen → Weekly 50 million yen (94% reduction)
Organizational Health Recovery: - Employee turnover: 28% → 12% (returned to normal levels) - Overtime hours: Monthly 78 hours → Monthly 42 hours (46% reduction) - Employee satisfaction: 2.7/5 → 4.4/5 (significant recovery) - New product development: On-schedule progress
Sustained Business Success: - Sales growth rate: Continued sustainable growth - Profit margin: 25% → 32% (improved through efficiency) - Customer satisfaction: +20% improvement through supply stabilization - Stock price: Additional +30% increase from organizational efficiency evaluation
James's letter conveyed gratitude and learning:
"DESC method enabled us to escape 'chaos from success.' By converting emotional conflicts into constructive problem-solving, we could demonstrate true organizational power. Most important was separating 'facts' and 'emotions' while showing 'specific solutions' and 'clear responsibility.' We learned that organizational communication capability adaptable to growth is essential for remaining a successful company."
That night, I reflected on the long journey from cases 201-210.
Volume XV "Challenge to Reproducibility" explored fundamental problems facing modern companies through 10 companies, 10 different challenges, and 10 practical frameworks.
What Volume XV Proved:
Most importantly, these frameworks aren't mere analytical tools, but reproducible problem-solving methods.
As shown in TechFlow Hardware's final case, even successful companies can malfunction due to internal communication issues. However, structured approaches can transform chaos into order.
"True management skill isn't accidental success. It's reproducible problem-solving capability."
Through Volume XV, we accumulated practical wisdom usable in real business settings. The next challenge can be met based on this experience.
ROI Detective Agency's mission continues. To support business leaders seeking reproducible success.
Volume XV "Challenge to Reproducibility" Complete
From cases 201-210, we faced 10 different challenges. From Central Asian logistics companies to North American hardware companies—different regions and industries with different problems. Yet common patterns existed.
Excellent managers solve problems. But the most excellent managers systematize problem-solving methods and make them reproducible.
What we pursued in Volume XV was precisely that "reproducibility." Not once-in-a-lifetime miraculous success, but structured problem-solving approaches repeatable indefinitely.
And that pursuit succeeded. Through 10 frameworks, 10 practical examples, and countless learnings, we presented practical solutions to challenges facing modern companies.
What challenges await in the next Volume XVI? However, we have confidence cultivated in Volume XV.
Whatever the challenge, with structured approaches and reproducible methods, solutions can always be found.
That's the value of "reproducibility" that ROI Detective Agency continues to prove.
"Success isn't the product of chance. It's the result of reproducible techniques. And if many people can master those techniques, the world becomes a better place."—From the Detective's Notes
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