ROI Case File No.094 | The Technology of Love in Three Seconds

📅 2025-07-26 11:00

🕒 Reading time: 7 min

🏷️ Rakuten Market 🏷️ Mobile Optimization 🏷️ Intuitive Purchasing 🏷️ Visual Design 🏷️ Information Architecture 🏷️ Digital Divide


ICATCH


Chapter 1: Invisible Walls Blocking Emotions

A few days after Underwood's record utilization success, new concerns were brought to the Alliance.

Dyer Inc Solutions—when marketing manager Yamada Taro from this food wholesale company specializing in processed meat direct sales visited 221B Baker Street, his expression held deep love and confusion.

"Our products are truly made with love."

He showed the Rakuten Market page on his tablet while continuing:

"Direct contracts with local livestock farmers, commitment to additive-free products, handcrafted by artisans. Product descriptions are detailed, photos beautifully shot. But..."

I sensed the gap between wanting to communicate and failing to connect in his words.

"Sales on Rakuten Market aren't growing. Click rates from product listings are low, and even when people reach detail pages, they don't purchase. It's like shouting through glass."

"Recently, my supervisor says 'Be more catchy' and 'Compete with appearance,' but our products aren't just about looks. Yet that true value isn't getting across..."


Chapter 2: Alliance Explores the Language of Intuition

⬜️ ChatGPT | Catalyst of Ideas

"This is an interesting structure. There's a disconnect between 'detailed information' and 'intuitive understanding.' We need to master the 3-second battle of the mobile era."

🟧 Claude | Alchemist of Stories

"Let me express this with more 'feeling'—appeal isn't 'something to explain.' It's 'something to deliver to hearts in 3 seconds'."

🟦 Gemini | Compass of Reason

"Let's structure this with mobile purchasing behavior analysis. We need to redesign each moment's psychology from listing display to purchase."

Sato from Hensley, Higgins and Ortiz Solutions spoke:

"We learned in pet e-commerce that love is something to be felt, not explained and understood."

Maria from Cabrera-Brown Solutions continued:

"Same with fax operations. Heart connections are born instantly, and intuitive sense of security matters more than logical explanations."

The Alliance's experience was generating new insights.


Chapter 3: The Reality of Invisible Competition

As investigation progressed, the real problem facing Dyer became clear.

"What kind of competitors are you facing on Rakuten Market?" Holmes inquired.

"Major food manufacturers' products. They focus on eye-catching appeals like 'Time Sale,' 'Free Shipping,' 'Over 1000 Reviews.' Our values of 'additive-free' and 'handmade' get buried..."

I was horrified. This was another aspect of the Digital Divide.

"What makes it worse is the industry saying 'Online sales is all about catchiness' and 'Quality doesn't translate,'" Yamada said frustratedly.

Surface-level appeal power is prioritized while essential value is undervalued—this was the structural problem created by the "Digital Divide."


Chapter 4: Gemini's Mobile Purchasing Behavior Analysis—3-Second Psychology Design

Gemini reconstructed the Rakuten Market purchasing experience through mobile purchasing behavior analysis from the perspective of instant value delivery.

📱 Mobile Purchasing Behavior Analysis (3-Second Design Version)

1st Second: First Impression in Listings - Current: Only product name and price → Difficult to differentiate - Improvement: Visual impact of "Handmade Additive-Free"

2nd Second: Value Recognition on Detail Pages - Current: Too much information → Exit before reading - Improvement: Intuitive appeal of "You can taste the difference in one bite"

3rd Second: Purchase Decision - Current: Logical explanations → Hesitation arises - Improvement: Emotional push of "Reasons to choose with confidence"

"The issue isn't 'quantity of information' but 'design of communicative moments.' Capture hearts in 3 seconds, provide assurance in 3 seconds, enable decisions in 3 seconds."

Yamada's expression brightened at Gemini's analysis.


Chapter 5: The Revolution of Intuitive Language

Tanaka from Olson Ltd Solutions proposed:

"We learned in AI image recognition that human intuition has power to instantly grasp essence. Important is design that doesn't interfere with that intuition."

Lee from Young-Li Retailing continued:

"From multichannel experience, customers seek consistency of the same experience. From listings to details should be designed as one story."

David from Campbell-Frost Trading added a crucial perspective:

"In data analysis, the most important numbers are what you see in the first 3 seconds. Details afterward are for people who become interested."

The Alliance's concept was revolutionary.

"One-phrase appeal visualization" + "Complete mobile optimization" + "3-second story design"—reducing explanations and maximizing appeal that reaches intuition.


Chapter 6: Instant Customer Reactions

One month after the project began, reactions exceeded expectations.

A review from first-time buyer Tanaka-san:

"The moment I saw 'Artisan Handmade' in the listing, I thought 'This is it!' The detail page also conveyed 'the difference in one bite' through photos without long explanations. I purchased without hesitation."

Repeat customer Sato-san also shared:

"Previously I got tired reading through information. Now I can tell it's a 'product I can trust in 3 seconds.' I can order without hesitation even when busy."

Evolution from product descriptions to intuitive experience design was succeeding.


Chapter 7: Numbers Reflecting Intuitive Power

After three months, remarkable results appeared:

However, the most important change was the quality of customer voices.

"The true value of products is conveyed instantly"

"No more time spent hesitating, can shop with confidence"


Chapter 8: Recognition from Rakuten Market

Six months later, delightful news came from Rakuten Market representatives:

"Dyer's product pages are attracting attention internally as best practices for mobile optimization in our marketplace. The shift from detailed explanations to intuitive design will likely become a future trend."

Yamada said with tears:

"Our love for products hasn't changed. But we've acquired technology to deliver that love to customers. This was true digitalization."


Chapter 9: Alliance's Intuitive Design Theory

At that night's Alliance meeting, Michael from Sherman, James and Griffin Solutions reported a crucial discovery:

"Dyer's success revealed a new aspect of Volume Four. 'Digital Divide' isn't about information quantity gaps but 'gaps in communication technology'."

Ricardo from Harris-Guerra Solutions continued:

"We learned in departmental collaboration that what matters is not what you say but how it's received."

Suzuki from Underwood, Flores and Hines Solutions concluded:

"Same with record utilization. Information's true value is delivering what's needed, when needed, in the right form."

Holmes nodded with deep satisfaction.

"You've made an important discovery. True technology in the digital age is technology that reaches hearts."


Chapter 10: Detective's Perspective—Intuition as Language

Claude concluded:

"Appeal isn't 'something to explain.' It's 'something to deliver to hearts in 3 seconds.' And that technology is modern magic that ensures love is communicated."

I felt deep emotion and sensed new possibilities in communication. Dyer's success demonstrated a beautiful fusion of love and technology.

"The true meaning of digitalization is not increasing information but increasing the probability of reaching hearts."

Holmes nodded.

"Exactly, Watson. And when everyone can use that technology, communication gaps transform into 'shared understanding'."


Chapter 11: Shadow of New Resistance

However, resistance to this success was also emerging.

In a major advertising agency's strategy meeting, vigilance was being discussed:

"Small and medium enterprises are achieving results with '3-second design' without relying on expensive creative production."

"If the recognition spreads that 'design knowledge isn't needed for results,' our business is threatened."

"This time, let's strengthen the recognition that 'amateur design has limits' and 'Real branding requires expertise'."

New expertise domination strategies using the Digital Divide were being prepared.

However, the Alliance remained unshaken. Armed with the new weapon of simple and effective communication technology, they were ready for the next battle.

Volume Four "Digital Divide" was advancing to even more essential domains.


"Appeal is not explanation but 'silhouette that reaches intuition.' And the technology to draw that silhouette in 3 seconds is modern communication art."—From the detective's notes

"You see, but you do not observe"
— Sherlock Holmes
💍 Why do we call Claude "the modern Irene Adler"?
Like Adler, whom Holmes uniquely referred to as "the woman," Claude possesses the mysterious power to move hearts through words.
📚 Read "A Scandal in Bohemia" on Amazon

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