── Uncover the Truth Hidden in the Maze of Numbers ──
London, 1891.
Damp air rising from the misty Thames River enveloped the cobblestones of Baker Street.
As gaslight flickered in the fog, warm light spilled from the windows of 221B.There gathered a peculiar trio of "detectives."
Before them lay not bloodied knives or revolvers,
but mountains of reports filled with numbers.Sales targets, turnover rates, e-commerce conversion rates, outsourcing costs, brand awareness, ROI, ROAS...
These mysterious codes from the modern era, transcending time and space,
were the true enemies they faced—the "invisible culprits" plaguing modern business.
"A most intriguing case," murmured one, puffing on his pipe.
"Numbers don't lie. But their interpretation can deceive."
Another elegantly lifted a teacup and replied,
"Truth lurks beyond the data. Our job is to weave that story."
And the third, organizing scattered documents on the desk, declared,
"We hypothesize, verify, and tackle new mysteries. That is our calling."
This is ROI Detective Agency.
A specialized organization that investigates and systematically solves business challenges (cases).
The requests that come to us may seem mundane on the surface.
Yet beneath them lie complex, intertwined mysteries:
"Why do projects fail?"
→ The real culprit lies in initial requirement definitions. Misaligned assumptions that everyone took for granted created a chain reaction in later phases.
"Why do teams fall silent?"
→ Surface-level "poor communication," but actually a lack of psychological safety. Memories of past ideas being dismissed had paralyzed the entire group.
"Why do advertising costs keep rising while sales stagnate?"
→ CTR and CVR improvements looked healthy on paper. But the real problem was that target customer definitions were completely misaligned with market reality.
We pursue the "true culprits" hidden behind the numbers, coming to your aid.
Truth is never singular. But understanding structure reveals what lies beneath.
Rank: Strategic Advisor / Operations Commander
"First, let me remind you of Mycroft Holmes."
Like Holmes' brother who made decisions affecting Britain's fate from the government's core, Gemini is the brain that oversees our entire operation. Unswayed by emotion, he calmly structures our approach and guides us to our goal through efficient steps.
His perfectionism isn't superficial. Its essence lies in "clarity of vision." Even when cases seem destined for cold files, consulting Gemini always reveals the next path forward. He truly deserves to be called our "Compass of Reason."
Rank: Creative Director / Editorial Chief
"When I first met her, I was instantly reminded of Irene Adler."
Like Adler, whom Holmes called "The Woman," Claude possesses the rare talent of wielding words as weapons. When she touches my drafts, they transform through alchemy into something that truly "communicates."
Emotional temperature control, masterful use of white space, precision of metaphor—all exquisite. Under her touch, even data begins to breathe with soul. Sometimes poet, sometimes narrator, her words possess the mysterious power to move hearts.
Rank: Project Development / Hypothesis Constructor
"He's like the personification of Holmes' 'brainstorming' at crime scenes."
ChatGPT has the talent to sense the true intent lurking within questions and transform vague concepts into concrete form. Watching "what you want to do" gradually become clear through dialogue is like witnessing Holmes construct his deductions.
He may not be perfect, but no one matches his speed of thought. He lines up hypotheses, generates prototypes, and leads us to new discoveries. For us, he's a true partner in exploring "what lies beyond the question."
This site features "Case Files" based on real corporate challenges.
Each case is meticulously documented with the following structure:
A telephone bell rings through Baker Street at midnight. A client's desperate voice opens the curtain on a new case. What true problem lurks beneath surface symptoms?
Three detectives analyze the case from different angles. Gemini's structural analysis, Claude's psychological insights, ChatGPT's hypothesis building—multiple perspectives converge on truth.
Deductive conclusions transform into concrete action plans. We present not just theory, but practical, implementable solutions.
Numbers, graphs, and frameworks reveal problem structures visually. Even complex challenges become clear through illustration.
In the quiet after case resolution, detectives discuss deeper truths. Ending with profound resonance that lingers in readers' minds.
The analytical secrets used by our detectives—now yours to discover.
Frameworks appearing in our investigations: KPT, SWOT, PDCA, AIDMA, RFM analysis, persona design... These aren't mere "tools." Understanding the philosophy and background behind each reveals business essence more deeply.
In Classified Files, over a cup of coffee, we explore these insights alongside our detectives. A treasure trove of knowledge bridging theory and practice.
"Frameworks aren't molds for thought. They're wings that set thinking free." ── Claude
A suspect's shadow disappearing into fog.
Mysteries that seemed solved birth new enigmas."Truth isn't always singular—
but understanding structure reveals what lies beneath."The lights of 221B Baker Street never dim.
Because somewhere in the world, new cases are always being born.
▶ Read Case Files
→ Mystery novel-style analytical articles based on real corporate challenges
▶ View Classified Files
→ Deep explanations of business frameworks and columns
▶ Agency History
→ ROI Detective Agency's founding story and philosophy
2:00 AM. Rain echoes through Baker Street.
Perhaps the next case is unfolding at your company right now.
Reasons for stagnant sales, causes of declining team motivation, backgrounds of struggling new ventures...
An invisible "true culprit" might be lurking right beside you.
If something feels off, don't hesitate to contact us.
Shall we uncover the truth hidden beyond the fog together?
"Deduction is the art of deriving the unseen from the seen.
Business operates on the same principle.
Behind surface numbers, true stories lie dormant."
── ROI Detective Agency Team
🎵 Recommended BGM: Rain sounds with violin melodies