ROIãðæ©å¯ãã¡ã€ã«ã No. X050 | ECRSã®ååãšã¯äœã
![]()
æ¢åµã¡ã¢: ããšã¿çç£æ¹åŒããçãŸããæ¥åæ¹åã®é»éæ³åãECRSïŒã€ã¯ã«ã¹ïŒã®ååããå€ãã®è ããå¹çå=èªååããšç絡çã«èããäžãçã®æ¹åã¯ããæ ¹æºçãªåãããå§ãŸãââããããããã®äœæ¥ã¯å¿ èŠãïŒãEliminateïŒæé€ïŒã»CombineïŒçµåïŒã»RearrangeïŒäº€æã»åé 眮ïŒã»SimplifyïŒç°¡çŽ åïŒãšãã4ã€ã®èŠç¹ã¯ãåªå é äœã®æç¢ºãªéå±€æ§é ãæã€ããªãæåã«ããããããæ€èšããæåŸã«ãç°¡çŽ åããªã®ãããªãããšã¿ã¯ãèªååã®åã«ãŸãæäœæ¥ã§åãããšæããã®ããæé200æéãããæ¿èªãããŒããæ¿èªèªäœã廿¢ãã§0æéã«ã30åã®äŒè°ããç«ã¡äŒè°ãã§15åã«ã5ã€ã®ã·ã¹ãã ããçµ±åãã§1ã€ã«ââæ¹åã®æ¬è³ªã¯ãããè¯ããããã§ã¯ãªãããããããããªãããšããé説ã«ãããå¹çåã®çœ ãåé¿ããçã®çç£æ§ãè§£æŸãã4段éæèæ³ã®æå·ãè§£èªããã
ECRSã®ååãšã¯äœã - äºä»¶æŠèŠ
ECRSïŒã€ã¯ã«ã¹ïŒã®ååãæ£åŒã«ã¯ãæ¥åæ¹åã®ããã®4段éæèãã¬ãŒã ã¯ãŒã¯ããšããŠãããšã¿çç£æ¹åŒããçºå±ããæ¥åæ¹åææ³ãEliminateïŒæé€ïŒã»CombineïŒçµåïŒã»RearrangeïŒäº€æã»åé 眮ïŒã»SimplifyïŒç°¡çŽ åïŒã®4ã€ã®èŠç¹ãããã®é åºã§ãæ€èšããããšã§ã衚é¢çãªå¹çåã§ã¯ãªãæ¬è³ªçãªæ¥åæ¹åãå®çŸããææ³ãšããŠäŸé Œè ãã¡ã®éã§èªèãããŠããããããå®éã®çŸå Žã§ã¯ã4ã€ã®éžæè¢ããšããŠäžŠåã«æ±ãããããšãå€ããåªå é äœã®éå±€æ§é ãšãäžäœã®æ¹åã»ã©å¹æã倧ããããšããæ¬æ¥ã®æŠç¥ç䟡å€ãçè§£ã§ããŠããªãçµç¹ã倧åã§ããã
ææ»ã¡ã¢: ãªãECRSã¯ãEâCâRâSãã®é åºãéèŠãªã®ããçãã¯æ¹å广ã®å€§ããã«ãããäžèŠãªäœæ¥ãæé€(E)ããã°100%ã®å·¥æ°åæžãç°¡çŽ å(S)ã¯è¯ããŠ30-50%ã®åæžãå®çŸãã¡ãŒã¹ãååãããŸãå®çŸããŠããããã«ããã¯ç¹å®ãã説ãããã«ãECRSã¯ããŸãäžèŠãåé€ããŠããæé©åãã説ããäž¡è ã«å ±éããã®ã¯ãããæ¹ã®æ¹åãããããããšèªäœã®èŠçŽãããšããæ¬è³ªçæèã§ããã
ECRSã®åºæ¬æ§é - 蚌æ åæ
åºæ¬èšŒæ : åªå é äœãæã€4段éã®æ¹åéå±€
E: EliminateïŒæé€ïŒ- ãããããªãã
å®çŸ©: æ¥åãã®ãã®ããªããã»å»æ¢ãã
æèã®åå:
ããã®äœæ¥ã¯æ¬åœã«å¿
èŠãïŒã
ãããããäœãå°ãã®ãïŒã
ã誰ã®ããã«ãäœã®ããã«ãã£ãŠããã®ãïŒã
ãæã¯å¿
èŠã ã£ããä»ã¯äžèŠã§ã¯ïŒã
æé€ã®3ã€ã®ãã¿ãŒã³:
ãã¿ãŒã³1: 圢骞åããäœæ¥
éå»ã«ã¯æå³ããã£ããçŸåšã¯äžèŠ
äŸ:
- 10幎åã«å§ããå®äŸäŒè°ïŒåå è
ãäœã®ããïŒãïŒ
- 誰ãèªãŸãªãå ±åæžïŒäœæè
ãæ
£äŸã ãããïŒ
- 䜿ãããªãExcelãã³ãã¬ãŒãïŒæŽæ°è
ãåä»»è
ããåŒãç¶ãã ãïŒ
ãã¿ãŒã³2: éè€äœæ¥
åãå
容ãè€æ°ç®æã§å®æœ
äŸ:
- çŽã®ç³è«æžãšã·ã¹ãã å
¥åã®äž¡æ¹
- éšçœ²Aã®å ±åãšéšçœ²Bã®å ±åãå®è³ªåã
- 3ã€ã®äŒè°ã§åãè°é¡ãç¹°ãè¿ãè°è«
ãã¿ãŒã³3: éå°å質
å¿
èŠä»¥äžã®ç²ŸåºŠã»å®æåºŠ
äŸ:
- 瀟å
è³æãªã®ã«ãã¬ãŒã³å質ïŒäœææé10åïŒ
- æŠç®ã§è¯ãã®ã«1ååäœãŸã§èšç®
- ææ¬¡ã§è¯ãã®ã«æ¥æ¬¡ã§éèš
æé€ã«ãã广:
å·¥æ°åæž: 100%ïŒäœæ¥ãã®ãã®ãæ¶æ»
ïŒ
ã³ã¹ãåæž: æå€§
ãªã¹ã¯åæž: äœæ¥ãã¹ã»é
å»¶ãªã¹ã¯ããŒãã«
坿¬¡å¹æ: é¢é£ããä»ã®äœæ¥ãé£éçã«åæžå¯èœ
ROIæ¢åµäºåæã®å®äŸ:
Before: èšäºå
¬éåã«ã3段éã®ç€Ÿå
æ¿èªãããŒã
- 䞻任æ¿èªïŒ2æ¥ïŒâ èª²é·æ¿èªïŒ3æ¥ïŒâ éšé·æ¿èªïŒ5æ¥ïŒ
- æé10èšäº à 10æ¥ = 100æ¥åã®åŸ
æ©æé
æ¹å: æ¿èªãããŒå®å
šå»æ¢
- æžãã人ãå³åº§ã«å
Ž
- äºåŸãã§ãã¯äœå¶ã«ç§»è¡
广:
- åŸ
æ©æé: 100æ¥ â 0æ¥
- å
¬éã¹ããŒã: 10æ¥åŸ â 峿¥
- æ¿èªè
ã®å·¥æ°: æ20æé â 0æé
C: CombineïŒçµåïŒ- ãŸãšããããªãã
å®çŸ©: è€æ°ã®äœæ¥ã»å·¥çšãçµ±åãã
æèã®åå:
ãå¥ã
ã«ãã£ãŠããäœæ¥ãäžåºŠã«ã§ããªããïŒã
ãåãç®çã®äœæ¥ã忣ããŠããªããïŒã
ãç§»åã»æºåæéãæžãããªããïŒã
ãããŒã¿å
¥åã1åã§æžãŸããããªããïŒã
çµåã®3ã€ã®ãã¿ãŒã³:
ãã¿ãŒã³1: æéççµå
å¥ã®ã¿ã€ãã³ã°ã§è¡ãäœæ¥ãåæå®è¡
äŸ:
- é±5åã®çæéããŒãã£ã³ã° â é±1å60åã«çµ±å
- ãã©ãã©ã®çºæ³š â ææ¬¡ãŸãšãçºæ³š
- åå¥ã¡ãŒã«è¿ä¿¡ â 1æ¥2åãŸãšããŠè¿ä¿¡
ãã¿ãŒã³2: 空éççµå
ç°ãªãå Žæã»ã·ã¹ãã ã®äœæ¥ãçµ±å
äŸ:
- 3ã€ã®Excel â 1ã€ã®ããŒã¿ããŒã¹
- çŽãšããžã¿ã«ã®äºé管ç â ããžã¿ã«äžæ¬å
- å庫Aãšå庫B â çµ±åå庫
ãã¿ãŒã³3: æ©èœççµå
äŒŒãæ©èœã»ç®çã®äœæ¥ãçµ±å
äŸ:
- å¶æ¥å ±åã»çµè²»ç²Ÿç®ã»æ¥å ± â çµ±åã¬ããŒã
- è€æ°ã®å°äŒè° â 倧äŒè°1æ¬å
- åå¥ã®æ¿èªãã㌠â çµ±äžæ¿èªã·ã¹ãã
çµåã«ãã广:
å·¥æ°åæž: 30-70%ïŒéè€ã»æºåæéã®åæžïŒ
å質åäž: ããŒã¿ã®äžå
åã§ãã¹åæž
èŠèªæ§åäž: æ
å ±ãéçŽããå
šäœåææ¡å®¹æ
å®äŸ: éè¡ã®äœå® ããŒã³å¯©æ»:
Before: 審æ»ããã»ã¹ã6éšçœ²ã«åæ£
- æ¬äººç¢ºèªïŒçªå£ïŒ
- åå
¥ç¢ºèªïŒå¯©æ»éšAïŒ
- ç©ä»¶è©äŸ¡ïŒå¯©æ»éšBïŒ
- ä¿¡çšæ
å ±ïŒå¯©æ»éšCïŒ
- æ³å確èªïŒæ³åéšïŒ
- æçµå€å®ïŒèè³éšïŒ
â åéšçœ²éã§æžé¡åŸåŸ©ã1ä»¶ãããå¹³å15æ¥
æ¹å: å°éããŒã ã«ããäžå
åŠç
- äœå®
ããŒã³å°éããŒã èšç«ïŒå
šæ©èœãçµ±åïŒ
- å¿
èŠãªæš©éã»ã·ã¹ãã ã¢ã¯ã»ã¹ãå
šãŠä»äž
- ããŒã å
ã§å®çµ
广:
- åŠçæé: 15æ¥ â 3æ¥
- 顧客æºè¶³åºŠ: 倧å¹
åäž
- éšçœ²é調æŽã³ã¹ã: ãŒã
R: RearrangeïŒäº€æã»åé 眮ïŒ- é åºã»å Žæãå€ããããªãã
å®çŸ©: äœæ¥ã®é åºã»ã¿ã€ãã³ã°ã»å Žæã»æ åœè ã倿Žãã
æèã®åå:
ãé åºãå€ãããå¹ççã«ãªããªããïŒã
ã䞊è¡åŠçã§ããªããïŒã
ããã£ãšé©åãªæ
åœè
ã»å Žæã¯ãªããïŒã
ãã¿ã€ãã³ã°ãå€ããããªããïŒã
åé 眮ã®4ã€ã®ãã¿ãŒã³:
ãã¿ãŒã³1: é åºã®å
¥ãæ¿ã
äœæ¥ã®ååŸé¢ä¿ã倿Ž
äŸ:
- æ¿èªâäœæ¥ ã äœæ¥âäºåŸå ±å ã«å€æŽ
- 宿åŸã¬ãã¥ãŒ ã éäžã¬ãã¥ãŒ ã«å€æŽ
- ææ«éèš ã æ¥æ¬¡èªåéèš ã«å€æŽ
ãã¿ãŒã³2: 䞊è¡åŠçå
çŽååŠçã䞊ååŠçã«
äŸ:
- Aå®äºåŸã«Béå§ â AãšBãåæé²è¡
- é çªåŸ
ã¡ â è€æ°çªå£ã§åæå¯Ÿå¿
- 1人ã§å
šå·¥çš â è€æ°äººã§åæ
åæé²è¡
ãã¿ãŒã³3: æ
åœè
ã®å€æŽ
ããé©åãªäººã»éšçœ²ã«ç§»ç®¡
äŸ:
- å°éå€ã®äººãå¯Ÿå¿ â å°éå®¶ã«ç§»ç®¡
- é«ã³ã¹ã人æã®å®åäœæ¥ â ã¢ã·ã¹ã¿ã³ãã«ç§»ç®¡
- æ¬ç€Ÿéäž â çŸå Žãžæš©éå§è²
ãã¿ãŒã³4: å Žæã»ã¿ã€ãã³ã°ã®å€æŽ
宿œå Žæã»æéãæé©å
äŸ:
- å庫ããåãå¯ã â çŸå Žã«åšåº«é
眮
- ããŒã¯æéã®äœæ¥ â 鿣æã«ã·ãã
- 察é¢äŒè° â ãªã¢ãŒãäŒè°
åé 眮ã«ãã广:
å·¥æ°åæž: 20-50%ïŒåŸ
ã¡æéã»ç§»åæéã®åæžïŒ
ã¹ããŒãåäž: 䞊è¡åŠçã§åçã«ççž®
å質åäž: é©åãªäººã»ã¿ã€ãã³ã°ã§å®æœ
å®äŸ: Amazonã®å庫é 眮æŠç¥:
Before: ååã«ããŽãªãŒå¥ã®æŽç¶é
眮
- æ¬ã¯æ¬ã®ãšãªã¢ãå®¶é»ã¯å®¶é»ã®ãšãªã¢
- è«ççã«ã¯çŸãããããããã³ã°å¹çã¯äœã
- 人æ°ååãšäžäººæ°ååãé¢ããå Žæ
æ¹å: ã«ãªã¹é
眮ïŒChaotic StorageïŒ
- å
¥è·ããååãã©ã³ãã ã«ç©ºããå Žæãžé
眮
- ã·ã¹ãã ãäœçœ®ãèšæ¶
- 人æ°ååãå庫å
šäœã«åæ£
广:
- ãããã³ã°è·é¢: å¹³å30%åæž
- è€æ°ååã®åæãããã³ã°å¹çåäž
- ç¹å®ãšãªã¢ãžã®éäžåé¿
S: SimplifyïŒç°¡çŽ åïŒ- ç°¡åã«ã§ããªãã
å®çŸ©: äœæ¥ã®æé ã»æ¹æ³ãç°¡åã«ãã
æèã®åå:
ããã£ãšç°¡åãªæ¹æ³ã¯ãªããïŒã
ãè€éãªéšåãåçŽåã§ããªããïŒã
ãèªååã§ããªããïŒã
ãæšæºåã»ãã³ãã¬ãŒãåã§ããªããïŒã
ç°¡çŽ åã®4ã€ã®ãã¿ãŒã³:
ãã¿ãŒã³1: æé ã®ç°¡ç¥å
è€éãªæé ãåçŽå
äŸ:
- 10ã¹ããã â 3ã¹ãããã«åæž
- ããã¥ã¢ã«50ããŒãž â ãã§ãã¯ãªã¹ã1æ
- è€éãªèšç®åŒ â ç°¡æèšç®ããŒã«
ãã¿ãŒã³2: èªåå
æäœæ¥ãèªååŠçã«
äŸ:
- æåéèš â Excel颿°ã§èªåèšç®
- æå
¥å â ã·ã¹ãã 飿ºã§èªåå
¥å
- çŽã®ä¿ç®¡ â ããžã¿ã«åã»èªååé¡
ãã¿ãŒã³3: æšæºåã»ãã³ãã¬ãŒãå
ãã©ãã©ã®æ¹æ³ãçµ±äž
äŸ:
- å人ããšã®è³æåœ¢åŒ â çµ±äžãã³ãã¬ãŒã
- å±äººçãªæé â æšæºåããã¥ã¢ã«
- ãã©ãã©ã®çšèª â çµ±äžçšèªé
ãã¿ãŒã³4: ããŒã«ã»ã·ã¹ãã å°å
¥
é©åãªéå
·ã®æŽ»çš
äŸ:
- ææžã â PCã¿ã€ãã³ã°
- é»å â Excel
- ã¡ãŒã« â ãã£ããããŒã«
- Excel â å°çšã·ã¹ãã
ç°¡çŽ åã«ãã广:
å·¥æ°åæž: 10-50%ïŒäœæ¥ã¯æ®ããå¹çåïŒ
ãã¹åæž: èªååã»æšæºåã§ãã¥ãŒãã³ãšã©ãŒæžå°
ç¿åŸå®¹æ: ã·ã³ãã«ãªã®ã§æ°äººããã察å¿å¯èœ
éèŠãªæŽå¯:
ç°¡çŽ åã¯ãæåŸã®ææ®µã
â äžèŠãªäœæ¥(E)ãç°¡çŽ åããŠãç¡é§ã¯ç¡é§
â å
ã«Eã»Cã»Rãæ€èšããæ®ã£ãå¿
èŠäœæ¥ãSã§æ¹å
å®äŸ: ã¹ã¿ãŒããã¯ã¹ã®æ³šæã·ã¹ãã :
Before: è€éãªã«ã¹ã¿ãã€ãºå¯Ÿå¿ã§æ··ä¹±
- ç¡æ°ã®çµã¿åãã
- 泚æãã¹é »çº
- ã¹ã¿ããç¿åŸã«æé
æ¹å: æšæºåãããã³ãŒã«æ¹æ³
- ãµã€ãº â ã«ã¹ã¿ãã€ãº â ããªã³ã¯å ã®é åºåºå®
- å°éçšèªã®äœç³»åïŒããŒã«ãã°ã©ã³ãããã³ãã£ïŒ
- 埩å±ã«ãã確èªããã»ã¹
- POSã·ã¹ãã ã®UIæé©å
广:
- 泚æãã¹: 倧å¹
åæž
- æ°äººæè²æé: ççž®
- åŠçã¹ããŒã: åäž
- è€éãªã«ã¹ã¿ãã€ãºãšäž¡ç«
蚌æ è§£æ: ECRSã®é©æ°æ§ã¯ã4ã€ã®æ¹åææ³ãã广ã®å€§ããé ãã«äžŠã¹ãåªå é äœã®æç¢ºåã«ããã衚é¢çãªå¹çåã®çœ ãåé¿ããæ¬è³ªçãªæ¥åæ¹åãå®çŸããç¹ã«ããã
ECRS宿œã®æé - ææ»ææ³
ææ»çºèŠ1: ããšã¿çç£æ¹åŒã®å®è·µããã»ã¹
äºäŸèšŒæ ïŒECRSã®æºæµïŒ:
Phase 1: çŸç¶ã®å¯èŠå
ææ³: æ¥åããã»ã¹ã®å®å
šãªææžå
宿œå
容:
1. å
šäœæ¥ã®ãªã¹ãã¢ãã
- 誰ãã»äœãã»ãã€ã»ã©ãã§ã»ãªãã»ã©ããã£ãŠ
2. æé枬å®
- åäœæ¥ã®æèŠæéã宿ž¬
- åŸ
ã¡æéã»ç§»åæéãèšé²
3. ãããŒå³äœæ
- äœæ¥ã®æµããèŠèŠå
- ããã«ããã¯ã»ã ãã®çºèŠ
4. 䟡å€/é䟡å€ã®åé¡
- 顧客ã«äŸ¡å€ãæäŸããäœæ¥ãïŒ
- ä»å 䟡å€ãçãŸãªãäœæ¥ïŒã ãïŒãïŒ
ããšã¿ã®7ã€ã®ã ã:
- äœãããã®ã ãïŒéå°çç£ïŒ
- ææã¡ã®ã ãïŒåŸ
ã¡æéïŒ
- 鿬ã®ã ãïŒäžèŠãªç§»åïŒ
- å å·¥ãã®ãã®ã®ã ãïŒéå°å質ïŒ
- åšåº«ã®ã ãïŒéå°åšåº«ïŒ
- åäœã®ã ãïŒéå¹çãªåãïŒ
- äžè¯ãã€ããã ãïŒææ»ãïŒ
Phase 2: EïŒæé€ïŒã®åŸ¹åºæ€èš
質åãªã¹ã:
â¡ ãã®äœæ¥ã¯æ¬åœã«å¿
èŠãïŒ
â¡ ããããäœãèµ·ãããïŒïŒå®éšããŠã¿ãïŒ
⡠誰ã®ãããäœã®ããã«ãã£ãŠãããïŒ
â¡ æã¯å¿
èŠã ã£ããä»ã¯äžèŠã§ã¯ïŒ
â¡ ã念ã®ããããäžå¿ãã§ãã£ãŠããªããïŒ
ããšã¿ã®å®äŸ:
- éšåã®æ€æ»å·¥çšã廿¢
çç±: äŸçµŠå
ã§å質ä¿èšŒæžã¿
广: æ€æ»å·¥æ°100%åæžãå
¥è·ãªãŒãã¿ã€ã ççž®
- äžéåšåº«ã®å»æ¢
çç±: ãžã£ã¹ãã€ã³ã¿ã€ã çç£ã§äžèŠ
广: åšåº«ã³ã¹ãåæžãã¹ããŒã¹åæž
Phase 3: CïŒçµåïŒã®æ€èš
質åãªã¹ã:
⡠䌌ãäœæ¥ããŸãšããããªããïŒ
â¡ åãå Žæã»æéã«ã§ããªããïŒ
â¡ ããŒã¿ãäžå
åã§ããªããïŒ
â¡ ç§»åã»æºåæéãæžãããªããïŒ
ããšã¿ã®å®äŸ:
- 段åãæ¿ãæéã®ççž®ïŒSMEDïŒ
Before: éå亀æã«4æéïŒè€æ°ã®æºåäœæ¥ïŒ
æ¹å: æºåäœæ¥ã倿®µåãïŒçšŒåäžã«æºåïŒã«éçŽ
After: éå亀æ10å以å
广:
- å°ãããçç£ãå¯èœã«
- åšåº«åæž
- å€åçš®çç£ã®å®çŸ
Phase 4: RïŒåé 眮ïŒã®æ€èš
質åãªã¹ã:
â¡ é åºãå€ãããå¹ççãïŒ
⡠䞊è¡åŠçã§ããªããïŒ
â¡ é©åãªæ
åœè
ã»å Žæã¯ïŒ
â¡ ã¿ã€ãã³ã°ãå€ããããªããïŒ
ããšã¿ã®å®äŸ:
- ã»ã«çç£æ¹åŒã®å°å
¥
Before: ãã«ãã³ã³ãã¢ïŒçŽååŠçïŒ
æ¹å: Uååé
眮ã§1人ãè€æ°å·¥çšãæ
åœ
广:
- å€èœå·¥å
- æè»ãªçç£èª¿æŽ
- 仿ååæž
Phase 5: SïŒç°¡çŽ åïŒã®å®æœ
質åãªã¹ã:
â¡ ãã£ãšç°¡åãªæ¹æ³ã¯ãªããïŒ
â¡ èªååã§ããªããïŒ
â¡ æšæºåã§ããªããïŒ
â¡ éå
·ã»æ²»å
·ã§æ¹åã§ããªããïŒ
ããšã¿ã®å®äŸ:
- ã¢ã³ãã³ïŒèªååïŒ
åé¡çºçæã«èªåã§çç£ã©ã€ã³ã忢
誰ã§ãå質åé¡ãçºèŠã»å¯Ÿå¿å¯èœ
- ãã«ãšã±ïŒé²é¯ïŒ
ééã£ãçµã¿ä»ããã§ããªãæ²»å
·èšèš
ãã¹ãã®ãã®ã鲿¢
广:
- å質ã®äœã蟌ã¿
- çç·ŽäžèŠ
- ãã¹ãŒã
ææ»çºèŠ2: ãœãããŠã§ã¢éçºã§ã®å¿çšäºäŸ
äºäŸèšŒæ ïŒGitHub瀟ã®ã¯ãŒã¯ãããŒæ¹åïŒ:
æ¹ååã®ç¶æ³:
ã³ãŒãã¬ãã¥ãŒããã»ã¹:
1. éçºè
ãPull Requestäœæ
2. ã¬ãã¥ãŒäŸé ŒïŒæåã§æ
åœè
æå®ïŒ
3. ã¬ãã¥ãŒåŸ
ã¡ïŒå¹³å2æ¥ïŒ
4. ã¬ãã¥ãŒå®æœ
5. ä¿®æ£ææ
6. ä¿®æ£äœæ¥
7. åã¬ãã¥ãŒäŸé Œ
8. åã¬ãã¥ãŒåŸ
ã¡ïŒå¹³å1æ¥ïŒ
9. æ¿èª
10. ããŒãž
11. ãããã€ïŒæåïŒ
åé¡ç¹:
- å¹³åæèŠæé: 5æ¥
- ã¬ãã¥ãŒåŸ
ã¡æé: å
šäœã®60%
- æåäœæ¥å€æ°
- ããã»ã¹å±äººå
ECRSé©çš:
EïŒæé€ïŒ:
- 軜埮ãªä¿®æ£ã®ã¬ãã¥ãŒå
é€ã«ãŒã«å°å
¥
äŸ: ã¿ã€ãä¿®æ£ãã³ã¡ã³ã远å ãªã©
广: ã¬ãã¥ãŒå¯Ÿè±¡ã®20%åæž
- 圢åŒãã§ãã¯ã®å»æ¢
çç±: èªåãã©ãŒããã¿ãŒã§å¯Ÿå¿
广: ã¬ãã¥ãŒæé30%åæž
CïŒçµåïŒ:
- ã¬ãã¥ãŒïŒãããã€ã®äžäœå
æ¿èªãšåæã«èªåãããã€
广: æåãããã€å·¥çšåæž
- è€æ°ã®å°ããªPRã宿çã«ãŸãšããŠã¬ãã¥ãŒ
广: ã¬ãã¥ã¢ãŒã®åãæ¿ãã³ã¹ãåæž
RïŒåé
眮ïŒ:
- ã¬ãã¥ãŒæ
åœã®èªåå²ãåœãŠ
å°éæ§ã»è² è·ãèæ
®ããã¢ã«ãŽãªãºã
广: æåã¢ãµã€ã³æéåæžãæé©ãªæ
åœè
éžå®
- 䞊è¡ã¬ãã¥ãŒã®å°å
¥
è€æ°ã¬ãã¥ã¢ãŒãåæã«ãã§ãã¯
广: åŸ
ã¡æéåæž
SïŒç°¡çŽ åïŒ:
- èªåãã¹ãã»éçè§£æã®åŒ·å
人éã®ãã§ãã¯é
ç®ãèªåå
广: ã¬ãã¥ãŒèгç¹ã®ç°¡çŽ å
- ã¬ãã¥ãŒãã³ãã¬ãŒãã»ãã§ãã¯ãªã¹ã
確èªé
ç®ã®æšæºå
广: ã¬ãã¥ãŒæéççž®ãèŠèœãšã鲿¢
æ¹ååŸã®çµæ:
- å¹³åæèŠæé: 5æ¥ â 4æé
- ã¬ãã¥ãŒåŸ
ã¡æé: 60% â 10%
- ãããã€é »åºŠ: é±1å â 1æ¥10å以äž
ECRSã®åšå - 解決èœå
åšå1: æ¹åå¹æã®æå€§å
åªå é äœã«ãã广ã®å·®:
EïŒæé€ïŒ: å·¥æ°åæž 100%
CïŒçµåïŒ: å·¥æ°åæž 30-70%
RïŒåé
眮ïŒ: å·¥æ°åæž 20-50%
SïŒç°¡çŽ åïŒ: å·¥æ°åæž 10-50%
æªãäŸïŒéé ã§å®æœïŒ:
1. ãŸãç°¡çŽ åã§20%æ¹å
2. åé
眮ã§15%æ¹å
3. çµåã§25%æ¹å
4. æåŸã«æé€ãæ€èš â å®ã¯ãã®äœæ¥èªäœãäžèŠã ã£ã
â åã®3ã¹ãããã®æ¹ååªåãç¡é§ã«
è¯ãäŸïŒECRSé ã§å®æœïŒ:
1. ãŸãæé€ãæ€èš â ãã®äœæ¥ã¯äžèŠãšå€æ
â 以éã®æ€èšäžèŠãå³åº§ã«100%åæžéæ
åšå2: æèã®æ§é å
ãå¹çåãããããšããæŒ ç¶ãšããæç€º
â äœããæãä»ããã°è¯ããåãããªã
ECRSã«ããæ§é å:
1. ãŸãããããããªããããå
šå¡ã§æ€èš
2. 次ã«ããŸãšããããªããããæ€èš
3. 次ã«ãé åºã»å Žæãå€ããããªããããæ€èš
4. æåŸã«ãç°¡åã«ã§ããªããããæ€èš
â æç¢ºãªæé ãåçŸå¯èœãªããã»ã¹
åšå3: ã¢ãžã£ã€ã«éçºãšã®çžæ§
ã¹ããªã³ãã¬ããã¹ãã¯ãã£ãã§ã®æŽ»çš:
ãä»åã®ã¹ããªã³ãã§æ¹åãã¹ãããšã¯ïŒã
â ECRSã®é ã§æ€èš
E: ä»åãã£ãäœæ¥ã§äžèŠãªãã®ã¯ïŒ
C: ãã©ãã©ã«ãã£ãäœæ¥ããŸãšããããªããïŒ
R: äœæ¥ã®é åºã»æ
åœãå€ããæ¹ãè¯ããïŒ
S: æ®ã£ãäœæ¥ãç°¡åã«ã§ããªããïŒ
â äœç³»çãªæ¯ãè¿ããç¶ç¶çæ¹å
ECRSã®éçãšæ³šæç¹ - ææ»äžã®èŠå
éç1: ãEããžã®å¿ççæµæ
åé¡: 人ã¯ãããããããšãæãã
å¿ç:
- ã念ã®ãããã®å®å¿æ
- ããã£ãŠããæãã®åªå€±äžå®
- 責任åé¿ïŒäœããã£ãæã®ä¿éºïŒ
- çµç¹ã®æ
£æ§
察ç:
- å°ãã詊ãïŒ1ã¶æéã ããããŠã¿ãïŒ
- ããŒã¿ã§æ€èšŒïŒæ¬åœã«å¿
èŠã ã£ããæž¬å®ïŒ
- 段éçåæžïŒãããªããŒãã§ã¯ãªãååããïŒ
éç2: éšåæé©ã®çœ
åé¡: 1ã€ã®å·¥çšã ãæ¹åããŠãå šäœã¯æ¹åããªã
äŸ: - Aå·¥çšã50%å¹çå - ãããBå·¥çšãããã«ããã¯ã§å šäœã¯å€ããã - Aå·¥çšã®æ¹ååªåãç¡é§ã«
察ç: - å šäœãããŒã®å¯èŠåïŒæž¬å®ã®åºæºç·ã®èšå®ïŒ - ããã«ããã¯ç¹å® - ããã«ããã¯ããæ¹å
éç3: é床ãªç°¡çŽ åã®ãªã¹ã¯
åé¡: ç°¡çŽ åããããŠå質ã»å®å
šæ§ãäœäž
äŸ:
- æ¿èªãããŒãå®å
šæé€ â ãã¹å€çº
- ãã§ãã¯ãªã¹ããç°¡ç¥å â éèŠé
ç®ã®èŠèœãšã
- æé æžãåæž â å±äººåã»ãã©ãã¯ããã¯ã¹å
察ç:
- ãªã¹ã¯ã¢ã»ã¹ã¡ã³ã
- 段éç宿œ
- ã¢ãã¿ãªã³ã°äœå¶
泚æç¹: å®çŸãã¡ãŒã¹ãååãšã®äœµçš
æåŒ·ã®çµã¿åãã:
1. ãŸãæäœæ¥ã§å®å
šå®çŸïŒå®çŸãã¡ãŒã¹ãïŒ
2. ããã«ããã¯ç¹å®
3. ECRSã§äœç³»çæ¹å
E: ãã®ããã«ããã¯äœæ¥ã¯äžèŠã§ã¯ïŒ
C: ä»ã®äœæ¥ãšãŸãšããããªããïŒ
R: é åºã»æ
åœãå€ããããªããïŒ
S: ç°¡åã«ã§ããªããïŒ
â å®è·µâ枬å®âæ¹åã®é«éãµã€ã¯ã«
é¢é£äºä»¶ãã¡ã€ã«
æ¬äºä»¶ã®ææ»éçšã§çºèŠãããé¢é£ãã¬ãŒã ã¯ãŒã¯:
- MVP: æå°éã®å®è£ ã«ããäŸ¡å€æ€èšŒãECRSã®ãEïŒæé€ïŒãã補åéçºã«å¿çšããææ³
- å®çŸãã¡ãŒã¹ãåå: ãŸãå®çŸããŠããå¹çåãECRSã¯ãå®çŸåŸã®æ¹åææ³ããšããŠæ©èœ
- ã¢ãžã£ã€ã«éçº: ååŸ©çæ¹åããã»ã¹ãã¹ããªã³ãã¬ããã¹ãã¯ãã£ãã§ECRSãæŽ»çš
- 枬å®ã®åºæºç·: æ¹å广ã®å®é枬å®ãECRSã®ãã©ãã ãæ¹åãããããæ°å€å
æ¥çå¥ECRSå¿çšäºäŸ - å®å°èª¿æ»èšé²
è£œé æ¥: ããšã¿èªåè»
E: äžéåšåº«ã®å®å
šæé€ïŒãžã£ã¹ãã€ã³ã¿ã€ã ïŒ
C: éšåã®å
±éåïŒãã©ãããã©ãŒã æŠç¥ïŒ
R: çç£ã©ã€ã³ã®åé
眮ïŒã»ã«çç£ïŒ
S: èªååã»ãã«ãšã±
çµæ: äžçæé«æ°Žæºã®çç£å¹ç
ITæ¥ç: Netflix
E: DVDã¬ã³ã¿ã«äºæ¥ããã®æ€éïŒã³ã¢äºæ¥ãžã®éäžïŒ
C: è€æ°ã·ã¹ãã ã®çµ±åïŒãã€ã¯ããµãŒãã¹åïŒ
R: ã°ããŒãã«é
ä¿¡ç¶²ã®æé©é
眮ïŒCDNïŒ
S: ã¬ã³ã¡ã³ãã¢ã«ãŽãªãºã ã«ããéžæç°¡çŽ å
çµæ: ã¹ããªãŒãã³ã°åžå Žã®ãªãŒããŒ
å°å£²æ¥: Amazon
E: å®åºèã®æé€ïŒãªã³ã©ã€ã³ç¹åïŒ
C: ããŒã±ãããã¬ã€ã¹ã§ã®è²©å£²çµ±å
R: ã«ãªã¹é
眮ã«ããå庫æé©å
S: ã¯ã³ã¯ãªãã¯è³Œå
¥ã®ç°¡çŽ å
çµæ: ECåžå Žã®å§åçã·ã§ã¢
ææ»ç·æ¬ - The ECRS Principle
ECRSïŒEliminateã»Combineã»Rearrangeã»SimplifyïŒã®ååã¯ãããšã¿çç£æ¹åŒããçãŸããæ¥åæ¹åã®é»éæ³åã§ããããEâCâRâSããšããæç¢ºãªåªå é äœã«ããã衚é¢çãªå¹çåã§ã¯ãªãæ¬è³ªçãªæ¹åãå®çŸããäœç³»çæèæ³ã§ããã
å€ãã®è ããèªååããã·ã¹ãã åããšãã£ããSïŒç°¡çŽ åïŒãããå§ããŠããŸãããçã®æ¹åã¯ãEïŒæé€ïŒãââããããããã®äœæ¥ã¯å¿ èŠãïŒããšããæ ¹æºçãªåãããå§ãŸããäžèŠãªäœæ¥ãå¹çåããããšã»ã©ç¡é§ãªããšã¯ãªãã
å®çŸãã¡ãŒã¹ãååãããŸãå®çŸãåŸã§å¹çåãã説ããã¢ãžã£ã€ã«éçºããååŸ©çæ¹åãã説ãããã«ãECRSã¯ãäœç³»çæ¹åã®æé ããæäŸããã3ã€ã®ãã¬ãŒã ã¯ãŒã¯ãçµã¿åãããããšã§ãå®è·µâ枬å®âæ¹åã®é«éãµã€ã¯ã«ã宿ããã
æ¹åã®æ¬è³ªã¯ãããè¯ããããã§ã¯ãªãããããããããªããââãã®é説ããããçã®å¹çåãžã®æççµè·¯ã§ããã
ROIæ¢åµäºåæã®çµè«: å¹çåã®åã«ããŸããããããããšãæ€èšãããäžèŠãªäœæ¥ã«æè³ããæéã¯ãäžç§ãããšããªãã