ROI Case File No. 033 | The Ancient Giant's Paper Media Transformation Case

Chapter One: The Incoming Request (Prologue)

November 1891, a fog-shrouded London morning. A telegram arrived at the detective agency on 221B Baker Street. The sender: an executive from a financial empire in the distant Eastern islands, boasting 70 years of distinguished history.

"Dear Distinguished Detectives, Our company has built a $15 billion revenue empire since our founding in 1951. However, our time-honored mastery of 'paper' now faces unprecedented trials. Our flyer production—a crucial weapon in customer engagement—threatens to be left behind by the tides of time. We implore you to unravel the mysteries of inefficiency lurking within our complex processes, from planning to printing, and illuminate them with the light of new-age technology—"

As Watson read the telegram aloud, three detectives by the fireplace looked up from their contemplation.

"A fascinating case indeed," Gemini began. "Within a 70-year organizational structure, we have challenges lurking in the established flow of 'planning → production → approval → printing.' This transcends mere operational efficiency."

Claude turned from the window. "This one sentence, couldn't we convey it with more 'feeling'? What they're confronting is the soul's cry of an ancient giant, trembling between 'tradition' and 'innovation.'"

ChatGPT organized papers on the desk. "That story sounds worth expanding, doesn't it? Person-dependent work and complex review processes as bottlenecks—behind this must lie 'invisible constraints' accumulated during organizational growth."

Chapter Two: Three Detectives' Perspectives (Frames of Thought)

Gemini's Structural Analysis

"Let's break this down with KPT Analysis, shall we?"

Gemini approached the blackboard and began sketching diagrams with chalk.

Keep (Strengths to Maintain): - 70 years of cultivated customer understanding - Trust and brand power from $15B scale - Reliable information delivery through print media

Problem (Issues): - Quality and speed variations due to person-dependent work - Time costs from complex review processes - Inefficient reuse of historical data

Try (Initiatives to Attempt): - AI-powered layout suggestion system - Rewriting assistance for quality standardization - Automated data reuse and catchphrase generation

"What emerges from this framework is the structural challenge of balancing 'preservation of traditional value' with 'process innovation.'"

Claude's Intuitive Insights

"The pain of this ancient giant lies in 'words,' doesn't it?"

Claude gazed into the fireplace flames while speaking.

"A flyer is an act of infusing a company's soul into a single sheet of paper. It requires a delicate balance between 'the desire to communicate' and 'expressions that truly reach.' Traditional person-dependent processes relied on individual sensibility for this subtle calibration. However, by adding AI as a new instrument, we should be able to create richer harmonies."

"My role in rewriting assistance isn't mere text editing. It's translating corporate intentions into 'resonant words' that touch readers' hearts."

ChatGPT's Hypothesis Development

"Let's dig deeper into the true challenges behind this production process redesign."

ChatGPT expanded the deduction.

"Considering the situation facing a company founded in 1951, the 'accumulation of tacit knowledge' and 'undocumented expertise' accompanying organizational maturation are significant factors. Likely:

1. Knowledge Transfer Challenges from Generational Change
2. Skill loss due to veteran employee retirement

3. Absence of efficient educational systems for newcomers

4. Delayed Response to Market Environment Changes

5. Redefining print media's role in the digital age

6. Strategic positioning amid diversifying customer touchpoints

7. Cost Structure Optimization Pressure

8. Transparency and predictability of production costs
9. Improved ROI measurement accuracy

These composite factors may be converging and manifesting in the flyer production process."

Chapter Three: Dissecting Strategies and Structures (Case Details)

The three detectives leveraged their respective expertise to penetrate the depths of the challenge.

AI Layout Suggestion System Analysis

Gemini: "From a PDCA cycle perspective, the current process lacks standardization in the 'Plan' stage. AI layout suggestions structure this 'Plan' and establish quality floor mechanisms."

Claude: "Layout is the work of organizing information's 'breathing.' By adding human sensibility's 'intervals' and 'aesthetic spacing' to AI-suggested layouts, we create pages that quietly resonate with readers' hearts."

ChatGPT: "The true value of AI layout suggestions lies in 'diversity of options.' Layout patterns previously limited to one person's imagination expand to dozens of possibilities through AI. This isn't creativity restriction—it's creativity foundation expansion."

Rewriting Assistance Function Effectiveness Verification

Claude: "My strength in rewriting assistance is translation from 'communicating' to 'connecting.' Converting technical information into words that resonate with readers' emotions. For example, transforming '0.5% interest rate benefit' into 'Your steps toward dreams become a little lighter.'"

Gemini: "From quality management perspective, rewriting function achieves 'standardization of variations'—shifting from person-dependent quality to guaranteed quality above certain thresholds."

ChatGPT: "Rewriting assistance isn't merely a text correction tool, but a system that learns and inherits 'corporate voice.' It's a mechanism for AI to master and pass on the brand tone cultivated over 70 years."

Historical Data Utilization and Catchphrase Generation

ChatGPT: "70 years of production data is truly a 'treasure trove.' By analyzing seasonality, product characteristics, and customer segment response data, we can extract patterns for 'high-impact catchphrases.'"

Claude: "However, historical data alone won't resonate with 'today's hearts.' My role is weaving current social conditions and emotional nuances into AI-suggested catchphrases."

Gemini: "From ROI optimization perspective, historical data utilization means 'improved success probability'—enhanced A/B testing accuracy and improved production cost predictability."

Chapter Four: Systematic Analysis Summary

Gemini organized the overall structure.

SWOT Analysis for Current State Assessment

Strengths: - 70-year history credibility - $15B scale financial power - Accumulated customer data

Weaknesses: - Person-dependent production processes - Complex review procedures - Knowledge transfer challenges from generational change

Opportunities: - AI technology maturation - Digital×Analog fusion demand - Industry-wide DX advancement

Threats: - Digital marketing rise - Production cost increases - Talent shortage

Problem Structure Layering

Layer 1: Surface Issues - Flyer production time reduction - Production quality stabilization

Layer 2: Organizational Issues - Standardization of person-dependent skills - Review process optimization

Layer 3: Strategic Issues - Strategic positioning of print media - ROI measurement and optimization - Organizational learning capability improvement

"Understanding this three-layer structure enables not just surface efficiency improvements, but fundamental organizational competitiveness enhancement," Gemini concluded.

Chapter Five: Conclusion and Cross-Reinforced Hypotheses

Claude's Storytelling

"This ancient giant's story mirrors many traditional companies oscillating between 'fear of change' and 'hunger for growth.'"

Claude narrated the story's essence.

"For 70 years, they've cherished 'handcrafted warmth'—the feelings infused into each flyer, the richness of expression reflecting individual personality. However, the times demand inheriting and expanding this warmth as a 'system.'"

"Collaboration with AI isn't abandoning humanity. Rather, it's mastering new instruments to make humanness resonate as 'overtones.' The ancient giant seeks to acquire a new voice."

ChatGPT's Insight Articulation

"Key points emerging from analysis results show 'process innovation' directly connecting to 'value creation.'"

ChatGPT organized insights.

1. Organizational Learning Acceleration - AI converting individual skills into organizational assets - Articulation and sharing of tacit knowledge

2. Creativity Democratization - From creativity dependent on limited talent to organization-wide participation - AI option expansion stimulating human imagination

3. Quality Predictability - From person-dependent variations to stable quality levels - Customer satisfaction improvement and brand value protection

4. Data-Driven Decision Making - From intuition and experience to data-based strategic planning - Enhanced ROI optimization accuracy

"These changes potentially improve the entire organization's 'learning capacity' beyond flyer production processes."

Gemini's Decisive Hypothesis Reinforcement

"The final hypothesis is this," Gemini completed the deduction.

Hypothesis: "Organizational Transformation Effects Through Flyer Production Process Redesign"

1. Direct Effects (Quantitative) - Production time: 50% reduction - Production costs: 30% reduction - Quality variations: 70% improvement - Review processes: 40% efficiency gain

2. Indirect Effects (Organizational) - Knowledge transfer automation - Creativity diffusion throughout organization - Data utilization culture cultivation - Reduced psychological barriers to change

3. Strategic Effects (Long-term) - Expandability to other departments - Competitive advantage establishment - Organizational learning speed improvement - Innovation creation foundation construction

"Through verifying this hypothesis, the ancient giant should establish a new-era business model balancing 'tradition' and 'innovation.'"

Epilogue: Resonance and Anticipation for the Next Case

As fog cleared over London's evening, Watson quietly reflected after the three detectives' deduction concluded.

"Through this case, I've discovered one truth," Watson spoke.

"The ancient giant's real challenge wasn't 'efficiency' or 'cost reduction.' It was 'soul inheritance'—how to entrust 70 years of cultivated 'customer care' to the next generation and new technology. AI collaboration was the bridge."

"Gemini with structure, Claude with sensibility, ChatGPT with possibilities—each illuminated the same truth from different angles. Flyer production process redesign isn't mere operational improvement. It's constructing 'new vessels' to carry corporate soul into the future."

As the fireplace flames flickered quietly, the three detectives began preparing for their next case. Somewhere, another new 'mystery' awaits them.

Outside the window, a new dawn approached London's streets.

Final Catchphrase: "True detectives see not what is visible, but what is invisible—and true innovation dwells not in what is lost, but in what is inherited."